First Ladies of Disco

Evelyn "Champagne" King, Linda Clifford, and Martha Wash come together to form First Ladies of Disco and show the world they are music royalty!

The strategy

First Ladies of Disco is inspired by author/speaker/host James Arena's tribute book "First Ladies of Disco: 32 Stars Discuss the Era and Their Singing Careers," a best seller in the United States, Canada and Europe.

Evelyn "Champagne" King, Linda Clifford, and Martha Wash are three singers who have fueled dance hits for more than 30 years. Some of their individual hits include "Shame", "If My Friends Could See Me", and "It's Raining Men". Now, coming together to form First Ladies of Disco, they approached me to design the visual brand, working with photography from the incredible Mike Ruiz.

A wordmark was developed that aligned with the overall tone of the brand - classy, sophisticated, and beautiful. The project included designing the CD packaging for their debut single, "Show Some Love", which became a top five hit on Billboard Magazine's Top Club Play Chart!