Mosaic Strategies

Providing unique and innovative marketing and communications solutions.

The strategy

Mosaic Strategies is a full-service marketing and communications boutique. They use an individualized approach and ensure the strategies they develop for their clients are as unique as they are. When meeting with me, they asked that their new logo reflect this customized approach and have a "mosaic" feel without actually using an exact mosaic pattern. To accomplish this I used several different colours, creating a large primary palette, with each of the letters also being separated into "pieces".