Purple Rose Records

Indie music grows at Purple Rose Records.

The strategy

Purple Rose Records is an indie music label based in New York City. Their main focus is signing artists who want to remain indie to ensure they have complete artistic control of their career and music. The label serves to help guide them and as a kick-off point for new artists as they grow and mature in the industry.

I designed this logo with a rose incorporated into the type. This emphasizes the idea of growth but more specifically the growth of the artists at the label while also being individuals and independent.