Under Dog

Creating customized e-bikes and scooters for people in need of transportation assistance.

The strategy

The owner at Under Dog often heard "no" or "we can't help you" when attempting to get assistance in his life. Hearing no so often gave him the courage to start his own company, Under Dog, in the hopes that he could help others who are less fortunate than some. This business works to re-purpose, fix, or re-fit e-bikes and scooters which he then sells (or often donates) for a small fee to people in need of transportation. He expressed wanting a professionally designed logo that was clean, simple, and to the point. Through our discussions he mentioned his favourite breed of dog and that he was hoping he could also see that incorporated into his logo. I was more than happy to help this "under dog" with this.